How does one do this?

First of all let’s talk about what not to do.

Take yourself on a tour of twitter.   You can take somewhat of a random sample by following someone, doesn’t matter who.  Then go to some of your follower’s profiles and follow 5 of their followers.  Do this again and again until you have followed 100 people.

Start checking out their posts.  Here is what you will notice.  Of course many are just tweeting about general stuff going on in their life.  Keep looking and you will see many are pushing their businesses hard and don’t do much else.  This is very annoying to most, and rarely will one make any kind of decent sales doing this.  Those who do this are akin to the person you don’t know that cold calls you trying to sell you something you don’t need!  Don’t do this, it is a waste of your precious time and energy and you will not be popular.

Instead, think of it this way; people want to feel they know, like and trust you before they pull out their wallets.  You know it just does not matter if you are selling the best product on planet earth!

Everyone is self-absorbed with their problems.  People do not just buy products; they buy solutions to their problems!  And they only buy solutions to their problems from those they like and trust!  If you get what I just wrote in the previous 3 sentences you have made it more than ½ way to making money on twitter (or anywhere for that matter!).

Think about how you can build relationships while you solve other’s problems.  Spend most of your time tweeting valuable information about your area of interest.  If you are in the health and wellness industry you can share a tip on how to maximize your immune system during cold and flu season.  You can build even more trust by becoming an author.  This is easy!  Get accounts with Squidoo Lens, Hub pages and Ezine articles to name a few.  Write articles on your area of expertise.  Next, put the links to those articles in your tweets.

Here is one step better, have your own blog with all of your great articles on it.  Then when they click on your article link they have come to your territory and you have the chance to solidify a positive relationship.  On your blog you can have an area with all of your products and services on it.  If people like what you share, they are much more likely to become customers.   Realize this works but you will not see results overnight!

People need to see the value and believe that you can help them.  Then they will be led to your products and services and buy them.  This is how you monetize twitter!

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